BSS Business School
BSS Diploma in Consumer
Behavior
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Consumer
Behavior I
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Consumer
Behavior II
Consumer
Behavior I : Consumer
research, Segmenting consumers, Motivation, Personality, Perception,
Learning, Attitude, Reference groups and opinion leadership, Family
influences
Consumer
Behavior II :
Social class and consumer behavior, Cultural influences, Diffusion
of innovation, Consumer decision making, Consumer in market place,
Post-purchase behavior, Organization as consumer, Marketing
communication and persuasion, Marketing regulation.
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